kate readings
SOCIAL MEDIA MARKETER, CONTENT CREATOR & ARTIST
Strategy / Content Creation
Social Media Management / Digital Assets
Brand Identity / UGC / Art & Design
WORK WITH ME
social media is where marketing and community merge
My Social Philosophy
Since the inception of social media, the way we market may have changed, but our consumers haven’t - not really.
Brands must learn to speak the language of their audience, creating content that resonates, entertains, and cultivates a community. Selling your product is one thing, selling yourself is another.
By observing trends, customer behaviour and providing value to your audience, social media marketing is a powerful tool to increase brand awareness, reach and conversion for your audiences by strengthening two core values: trust and loyalty.
My Story
My content creation journey began in 2014 shooting, directing and editing long-form video content for makeup artistry exhibitions and tutorials (one most notably recognised and featured by HBO’s ‘The Walking Dead’!), allowing me to work collaboratively with brands for product advertisement purposes. This is where my love for dynamic, captivating content creation was born.
My passion is all things creative! Today, I am an internationally recognised artist providing artworks and sculptures to clients and businesses worldwide as well as creating long and short-form content and helping businesses strengthen their strategies, business identity and communities via social media.
With an 8+ year professional background in business consultancy, digital marketing strategy and social media content creation, understanding consumers and the ever-evolving digital space is part of my core fundamentals.
In a world where strategy and captivating content combine, together we can make your brand’s stamp on the digital world!
Yes, I painted this!
What I Do
Strategy
I conduct comprehensive social media audits and competitor analyses to make informed decisions when mindfully creating your social media strategy. I do this by hosting discovery sessions to ensure your brand ethos and goals are carefully understood and at the forefront during the design process.
Content Creation
With your core values and social pillars in mind, I create dynamic and captivating social content (both video and static) that builds your community base by providing value to your audience. I do this by following the three main principles of attract, warm and convert.
Content can either be shot and directed by me on location shoots or provided by your business for editing.
Social Media Management
From captions to scheduling, there is a science behind posting on social media to increase, reach and engagement that I am well versed in. Social Media is often overlooked by businesses in the sense that they simply do not have the time to manage it themselves.
That is where I come in to do all the heavy lifting for you!
social media management
packages
There are 3 main service packages available to choose from ranging in approach and support. Each package has the potential to be fully customised and tailored to your business needs and a costing quote will be provided after a discovery session with your brand.
Services are based on retainers of a minimum of 3 months.
social
dabbler
social
expert
- Complimentary Social Media Audit & Competitor Analysis bundle
- Create your full social media strategy
- Shoot availability by the hour
- Content creation (brand provided &. shoot day capture)
- 5x weekly posting schedule
- Two platforms
- Respond to comments and forward messages/leads to you
- Strategy Lite
- Content creation (footage provided by you)
- Posting 3 times a week minimum
- One platform management
- Respond to comments and forward messages/leads to you
*All plans are fully customisable to suit your needs & extras are available (e.g. sourcing influencers & UGC creators)
social
Mad!
- Complimentary Social Media Audit & Competitor Analysis bundle
- Create your full social media strategy
- Monthly strategy and performance reports
- Full access to support
- Shoot availability by the hour
- Content creation (brand provided &. shoot day capture)
- Up to 7x weekly posting schedule OR 5x weekly posting schedule for multiple handles
- Multiple platforms
- Respond to comments and forward messages/leads to you
